US EditionNew BMW 1 Series To Target Younger Buyers - AutoSpies Auto News
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Next BMW 1 Series aims at younger affluent buyers - NZ Autocar
BMW will revitalise its 1 Series hatchback with a bold redesign and dual powertrain strategy. It is targeting youthful buyers of small cars and is set for launch in 2027.Vision Dee concept is suggestive of BMW’s new 1 Series due in 2027.The completely new 1 Series will utilise the Neue Klasse platform. And it will be available as a plug-in hybrid or full EV, the latter with BWM brand boss, Bernd Koerber, confirmed that the small car is central t…
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