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Nexo Becomes First-Ever Title Partner of the U.S. ATP 500 Dallas Open in Multi-Year Deal

Nexo’s multi-year agreement starting in 2026 makes it the Dallas Open’s first title partner and includes community projects like resurfacing tennis courts in North Texas.

  • On February 7, 2026, Nexo was named the U.S. ATP 500 Dallas Open's first Title Partner, branding the tournament the Nexo Dallas Open at the Ford Center at The Star, Frisco.
  • Nexo said the deal advances its brand strategy within premium sports, joining its fourth tennis partnership and operating in over 150 jurisdictions with $371 billion processed globally.
  • Entering its fifth year in North Texas, the Dallas Open was elevated to ATP 500 in 2025 and will feature Taylor Fritz, Ben Shelton, and 2025 Dallas Open runner-up Casper Ruud.
  • The announcement included two resurfaced public tennis courts to expand year-round access for youth and recreational players in North Texas, increasing the tournament's visibility and appeal, organizers said.
  • The deal positions Nexo among a limited group of ATP 500 title partners as one of only two ATP 500 tournaments in the U.S., building on its recent partnership with the Australian Open.
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BenzingaBenzinga
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Nexo Becomes First-Ever Title Partner of the U.S. ATP 500 Dallas Open in Multi-Year Deal

Frisco, Texas, January 13th, 2026, ChainwireThe agreement builds on Nexo’s long-term approach to partnerships with established global sports institutions.Nexo, the digital assets wealth platform, has been named the

·New York, United States
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The agreement builds on Nexo’s long-term approach to partnering with prestigious global sports institutions. FRISCO, Texas--(BUSINESS WIRE)--Nexo, a digital asset management platform, has been named the first-ever Title Partner of the ATP 500 Dallas Open (USA) in a multi-year deal. The article Summary: Nexo Becomes First-Ever Top-Level Sponsor of the ATP 500 Dallas Open (USA) in a Multi-Year Agreement is an original content from 01net.

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Benzinga broke the news in New York, United States on Tuesday, January 13, 2026.
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