Newsroom vertical video meets a crossroads

Newsroom vertical video meets a crossroads

There was something in the water this year — was it the journalists who have launched independent media ventures? The ongoing engagement collapse of X? The loss of Google traffic? Whatever it was, something persuaded more newsrooms than usual to start putting their reporters front and center in explainer-led video journalism. This would have been rocket fuel for engagement in 2021; today, it’s not that it’s too late, per se. It’s more that it’s …