News publishers who are beating social media networks at their own game

News publishers who are beating social media networks at their own game

When Village Media CEO Jeff Elgie watched social media algorithms amplify racism and toxicity in his hometown of Sault Ste. Marie in Ontario, Canada six years ago, he had a realisation: “It almost felt like it was our responsibility to try to build something better.” That impulse led Village Media to launch Spaces, a hyperlocal, community social network designed to foster safe, authentic engagement rooted in real neighbourhoods and shared intere…