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Tourism New Zealand backs 'Everyone Must Go' marketing campaign

Summary by RNZ

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

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RNZ

Tourism New Zealand backs 'Everyone Must Go' marketing campaign

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

2 days ago·New Zealand

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businessinsider.jp

New Zealand's economy needs tourists, but locals say the government's campaign is offensive

New Zealand's new tourism campaign targeting Australians - "Everyone Has to Go!" - has sparked a local backlash as the country faces job cuts and immigration challenges.

1 day ago

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RNZ broke the news in New Zealand 2 days ago on Friday, February 21, 2025.

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Tourism New Zealand backs 'Everyone Must Go' marketing campaign

2 Articles

2 Articles

Tourism New Zealand backs 'Everyone Must Go' marketing campaign

Tourism New Zealand backs 'Everyone Must Go' marketing campaign

New Zealand's economy needs tourists, but locals say the government's campaign is offensive

New Zealand's economy needs tourists, but locals say the government's campaign is offensive

Coverage Details

Bias Distribution

Ownership

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