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Governor Signs Bill Allowing Small-Scale Cannabis Businesses to Sell at Approved Markets

The law lets microbusinesses sell and showcase products at approved market events, giving small operators more access to consumers and retail opportunities.

  • On Thursday, Governor Kathy Hochul signed legislation allowing cannabis microbusinesses to fully participate in Cannabis Showcase Events as cultivators, processors, and retailers, enabling small operators to reach consumers at farmers' markets and pop-up events across New York.
  • Under previous law, microbusiness licensees were restricted to selling only their own products at these venues. The new measure addresses those limitations, aiming to place small cannabis entrepreneurs on a level playing field while expanding access to regulated products.
  • State Senator Michelle Hinchey and Assemblymember Donna Lupardo championed the bill, noting that microbusinesses often lack large marketing budgets. These community-centered events provide a critical opportunity for small farms to connect directly with consumers and build brand awareness.
  • OCM Executive Director John Kagia stated the signing secures a critical opportunity for microbusinesses building the state's craft cannabis ecosystem. The law strengthens partnerships with local municipalities and enhances visibility of legal operators across the state.
  • Under state rules, these events are limited to attendees over 21 years of age and require local municipal approval. Venues are restricted to hosting events for up to 45 days annually, with individual showcases lasting a maximum of 14 consecutive days.
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WSTM broke the news on Thursday, August 6, 2026.
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