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New Year's Cards Are Selling Well in Kamakura. Nationwide Sales Are Down 30%; Unexpected Demand Is Discovered Amid Headwinds

It has been said for a long time that people are moving away from New Year's cards, but Kamakura Post Office is reportedly seeing an increase in the number of New Year's postcards it sells. What is the reason for this?
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It has been said for a long time that people are moving away from New Year's cards, but Kamakura Post Office is reportedly seeing an increase in the number of New Year's postcards it sells. What is the reason for this?

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businessinsider.jp broke the news in on Monday, December 22, 2025.
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