Circana hires Kroger retail media exec for newly created role

Circana hires Kroger retail media exec for newly created role

Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.

Circana taps another Kroger executive

Cara Pratt will oversee retail and media strategies in the newly created role of president of global retail and media beginning later this month.

Circana taps another Kroger executive – RetailWit

Cara Pratt will oversee retail and media strategies in the newly created role of president of global retail and media beginning later this month.

Circana Hires Retail Media Expert From Kroger

Cara Pratt takes on new role as president of global retail and media for market research firm

Circana names Cara Pratt president of global retail and media

CHICAGO — After almost eight years in leadership roles at 84.51° — Kroger’s data science, insights and media company — Cara Pratt has been named president of global retail and media at Circana. When she starts work in the newly created position at the end of the month, her charge will be to strengthen Circana’s standing as a strategic partner for companies in the retail sector, leveraging the full range of Circana’s capabilities. “It is a really…

New Vistar Media Study Reveals Retail Media Ads Drive Positive Sentiment and Purchase Behavior Throughout the Shopping Journey – Marketing Communication News

95% of shoppers feel positive toward retail media ads, with the strongest impact coming from visual formats at key moments along the path to purchase. A new study from Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with consumer research leader MFour, reveals that retail media ads are not only welcomed by consumers but also have a significant influence on shopping behavior and brand c