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New tech and AI set to take athlete data business to next level

Specialised sports data firms are combining wearable sensors, new camera technologies and AI to deepen athlete performance analysis, selling analytics to broadcasters and bookmakers.
Since the 'Moneyball' era, clubs and federations supply player data for analysis, said SeeSports, a sports analytics company, highlighting increased data-driven decision-making.
High-Frame-Rate feeds and reconstructed datasets underpin the analytics, with some stadium cameras providing 50 images per second, enabling detailed on-field action reconstruction.
Bigger acquisitions and analyst projections signal rising investor appetite, with Genius Sports buying Legend for $1.2 billion and Lodovico Mangiavacchi of EY forecasting a multibillion-dollar sports analytics market growth.
Privacy and control questions are emerging as datasets grow, with many athletes signing contracts allowing clubs and leagues to use their data while bookmakers repurpose archives, analysts say.

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