New Report from The Modern Data Company Finds the Data Activation Gap Is Holding Back Enterprise AI and Decision-Making

New Report from The Modern Data Company Finds the Data Activation Gap Is Holding Back Enterprise AI and Decision-Making

The Modern Data Report 2026 reveals that 68% of data practitioners say their data isn't reliable enough for AI, and 87% say better data (trusted, contextual, and easily accessible across teams) would improve decision speed.

‘Data activation gap’ is holding back enterprise decision making

Businesses rely on data, but it’s only of use if it can be accessed when and where it’s needed. A new report from The Modern Data Company suggests the challenge to be faced is not a lack of tools or ambition, but activation -- ensuring data is discoverable, contextual, and trustworthy at the moment it’s needed for decisions and AI workflows. The report finds that 84 percent of respondents say they encounter conflicting versions of the same metri…