Roger Goodell Eyes Massive $6B Payday Amid NFL’s New Media Rights Negotiations

Roger Goodell Eyes Massive $6B Payday Amid NFL’s New Media Rights Negotiations

Almost a couple of years back, the NBA secured a massive media rights deal with Disney, NBCUniversal, and Amazon Prime Video, bringing in $76 billion over 11 years starting with the 2025-26 season. That deal represented over a 160% increase from the previous deal. But on the other hand, it likely set the stage for Roger Goodell to start thinking about the NFL’s next big media rights package. The NFL has opt-out clauses with most of its partners …

New NFL rights deals could approach $16 billion annually

Credit: Kirby Lee-Imagn ImagesThe NFL is in the catbird seat when it comes to renegotiating its rights deals with television networks and streamers. And given the outsized importance of the league when it comes to attracting viewers and sponsors, media companies are already preparing their war chests. Networks and streamers have increasingly found that they can’t live without the NFL. The league has maximum leverage as the most popular sports an…