New Mexico Tourism Department rejects use of generative AI in advertising

NM Tourism Department rejects use of AI in their advertising

NM Tourism Department rejects use of AI in their advertising

New Mexico Tourism Department rejects use of generative AI in advertising

The New Mexico Tourism Department is rallying the state's tourism industry to join them in not using generative artificial intelligence while creating advertisements.

Dozens of tourism businesses in New Mexico pledge to 'Keep it True' by avoiding AI use

NEW MEXICO (KRQE) — The New Mexico Tourism Department is aiming to keep generative artificial intelligence out of its advertising production, with hopes that other destinations may join the effort. Back in July, the department launched the "Keep it True" movement, which rejects the use of AI for destination marketing and promotion. Since then, dozens of [...]

Tourism Department Calls On Businesses to “Keep it True” Amid Rise of AI-Generated Advertising

The state’s tourism department launched the Keep it True initiative in July to discourage the use of AI in advertising production. Dozens of businesses and organizations have already pledged to use authentic materials in their respective campaigns.