New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains

New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The

Why You’re Getting More Mail Than Ever—and What to Do About It – Obsev

In a world obsessed with instant messages, push notifications, and algorithm-fed social feeds, it might seem surprising that your physical mailbox is overflowing again. But if you’ve felt like you’re wading through more paper lately, you’re not imagining it. In 2025, Americans are receiving more mail than they have in over a decade. From political flyers to insurance offers, catalogs to suspicious “final notice” letters, your daily stack of enve…

New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains - Send2Press Newswire

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media. Image caption: Franklin …