First Poster Showed up: Lower Saxony Invests Millions in New Slogan
14 Articles
14 Articles
With a new slogan and up to ten million euros, Lower Saxony wants to polish up its image. Prime Minister Olaf Lies officially presents the campaign.
Lower Saxony is growing, at least in terms of advertising. A new slogan, NBA star Dennis Schröder as ambassador and a logo to whistle along are supposed to polish up the image of the federal state. Cost point: ten million euros.
Ten million euros, an NBA star and a new slogan: Niedersachsen says goodbye to the understatement and starts a large-scale site campaign. There is criticism above all about the costs.
State governments spend a lot of money on advertising. Lower Saxony is paying one million euros per letter for its new slogan. Why? Source link: https://www.faz.net/aktuell/politik/inland/warum-zahlen-bundeslaender-millionen-fuer-werbung-200897599.html Author: Reinhard Bingener, Hannover/Berlin Publish date: 2026-06-08 14:15:00 Copyright for syndicated content belongs to the linked source.
State governments spend a lot of money on advertising. Lower Saxony pays a million euros per letter for its new slogan. Why?
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- 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
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