New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation

New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation

New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation New global fan study reveals shifting attitudes toward alcohol consumption among...

Over 100 leading companies unite to reduce harmful drinking

More than 100 organisations spanning retail, e-commerce, hospitality, advertising, sport and digital platforms have joined the International Alliance for Responsible Drinking’s (IARD) Global Standards Coalition, as part of a growing international effort to reduce harmful alcohol consumption. The coalition, launched in 2023, has seen a rapid expansion with new signatories including DoorDash, Google, TikTok, Pinterest and the Duty Free World Counc…

Nudging Alcohol Moderation via Excise Tax Reform - Austaxpolicy: The Tax and Transfer Policy Blog

Australia's national alcohol consumption could fall if mid-strength beer consumption were to be taxed at a lower rate than regular beer.

America's Official Drinking Recommendations Getting Major Overhaul

Heineken deepens cruise engagement with enhanced draught beer training programme

INTERNATIONAL. Heineken Global Duty Free has expanded its draught beer training programme for cruise partners, enrolling an additional 1,500 bar staff from Europe and Mexico this year. Crew members come together for a celebratory group photo following the successful completion of Heineken’s latest draught beer training programme Developed in response to the unique demands of cruise hospitality, the Passion and Quality Training Programme aligns w…

Formula 1 Drinking Culture Transforms: New Study Reveals Surprising Shift as 1 in 4 Fans Embrace Sobriety

New global study reveals F1 fans outpace general population in alcohol-free choices. See how Max Verstappen and Heineken are reshaping racing culture. Get insights.