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New Google Pixel Tag Find Hub Tracker Now Available for Purchase From $25 Each

The first Google-made Find Hub tracker adds NFC and UWB precision finding, with a replaceable battery and IP67 water resistance.

  • On Wednesday, Google officially released the Pixel Tag, a Bluetooth tracker for its Find Hub network featuring ultra-wideband precision finding, NFC, and IP67 water and dust resistance.
  • Google designed the Pixel Tag as a first-party competitor to the Apple AirTag, leveraging a crowdsourced network of over one billion Android devices to help users locate lost items.
  • The tracker features a user-replaceable CR2032 battery rated for over one year, Bluetooth 6.0 connectivity, and measures 5.4mm thick while weighing 11.8g, enabling directional UWB guidance on compatible phones.
  • Pricing starts at $29.99 for a single unit or $99.99 for a four-pack, with Bellroy offering separate keychain cases; owners can share locations with up to 10 people via Find Hub.
  • Industry-Standard Detecting Unwanted Location Trackers specifications protect against stalking, though tracking effectiveness in remote areas depends on nearby Android devices to report the tag's location.
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cnet broke the news in San Francisco, United States on Tuesday, November 10, 2026.
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