New Data Shows Just How Badly OpenAI And Perplexity Are Screwing Over Publishers
- A former editor, Chris Blackhurst, warned that AI could lead news companies to lay off staff instead of generating original content, stating, 'I don’t really buy' the idea that AI frees up people to create journalism.
- Blackhurst expressed concern that as AI impacts news economics, publishers may produce lower-quality content, suggesting, 'What is going to replace journalism? It is not journalism, and we shouldn’t allow it to be so.'
- Research indicates that AI search engines deliver 96% less referral traffic to news sites compared to traditional search, negatively affecting publishers' traffic and revenue.
- Various companies, including Chegg, are suing AI firms for allegedly scraping their content, which they claim undermines their business models and leads to steep declines in traffic.
7 Articles
7 Articles
ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought
Chatbots from companies like OpenAI and Google appear to be sucking up much-needed traffic to websites and massively screwing publishers over in the process. As Forbes reports, new data from the content licensing platform TollBit shows that AI chatbots send a whopping 96 percent less traffic to publishers' websites than traditional search engines — even as companies like OpenAI and Perplexity promise tangible gains to media companies that partne…
Former Independent editor says AI will free up reporters to create more 'guff'
A former editor of The Independent has suggested news companies are more likely to use time savings created by AI to sack staff than to redeploy them to do more original journalism. Speaking at a London Press Club debate on AI and journalism on Monday night, Chris Blackhurst voiced a fear that easily-produced “guff” was likely to fill the void left as artificial intelligence undermined the news industry’s business model. Blackhurst was respondin…
AI chat bots are killing publishers traffic - everyone loses out!
A new report by Tollbit reveals that the click-through rates for AI chat bots to publisher sites are 95.7% lower than traditional Google search, with a referral rate of just 0.37%. It’s what we’ve known – and what we’ve been warning of for years. This shines a light on the damage being done by the illegal scraping and repackaging of publishers' content and what effectively is a firewall that has been set up between us and our audiences. More k…
News/Media Alliance Welcomed 17 New Members in 2024
Arlington, VA – Today Tollbit, an analytics and licensing platform for publishers and AI companies, released its first AI User Agent Index, a quarterly report that tracks overall trends in the scraping habits of the AI industry. The report details that the click-through rates for AI chat bots are 95.7% lower than traditional Google search, with a referral rate of just 0.37%. News/Media Alliance President and CEO Danielle Coffey issued the foll…
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