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New Data Shows Just How Badly OpenAI And Perplexity Are Screwing Over Publishers

  • A former editor, Chris Blackhurst, warned that AI could lead news companies to lay off staff instead of generating original content, stating, 'I don’t really buy' the idea that AI frees up people to create journalism.
  • Blackhurst expressed concern that as AI impacts news economics, publishers may produce lower-quality content, suggesting, 'What is going to replace journalism? It is not journalism, and we shouldn’t allow it to be so.'
  • Research indicates that AI search engines deliver 96% less referral traffic to news sites compared to traditional search, negatively affecting publishers' traffic and revenue.
  • Various companies, including Chegg, are suing AI firms for allegedly scraping their content, which they claim undermines their business models and leads to steep declines in traffic.
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Forbes broke the news in United States on Monday, March 3, 2025.
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