New beef range with 23% lower carbon footprint launched

New beef range with 23% lower carbon footprint launched

Tesco and Kepak have teamed up to launch what is described as a 'lower-carbon' beef range, which has a carbon footprint that research suggests is up to 23% lower than other equivalent beef products.

Tesco launches lower carbon beef range

The Bright Meat Company range has been shown to be up to 23% lower than other equivalent Irish beef meat cuts or finished products.

Tesco and Kepak launch 23% lower-carbon Irish beef range

Tesco in partnership with Kepak have launched a new Irish beef range which has been shown to be up to 23% lower-carbon than other equivalent Irish beef meat cuts or finished products. Verified by the Carbon Trust the new range is exclusively available across Tesco stores and online. The introduction of this range is a direct response to growing consumer demand for lower-carbon food choices and is a first-to-market launch in Irish retail. While r…

Lower-carbon Irish beef range now available in Tesco – verified up to 23% lower carbon footprint

A brand new lower-carbon Irish beef range has been officially unveiled on Tesco shelves in the Republic of Ireland, and launched by Minister for Agriculture, Martin Heydon and Tesco CEO, Geoff Byrne.

Lower-carbon Irish beef range to hit Tesco shelves

Tesco has today (Monday, May 25) introduced range of lower carbon Irish beef products in its supermarkets. Developed by Tesco in partnership with Kepak, the carbon footprint of the Bright Meat Company range has been independently verified by the Carbon Trust. When compared to data from the Bord Bia Sustainable Beef and Lamb Assurance Scheme (SBLAS), the new range was found to be up to 23% lower than other equivalent Irish beef meat cuts or finis…