New Balance Says Competitor’s ‘K’ Looks a Lot Like Its Iconic ‘N’
8 Articles
8 Articles
In the complaint filed this Thursday in the Federal Court of Massachusetts (USA), New Balance, based in Boston, accuses the French company Decathlon of having committed a violation of its rights and dilution of the brand, which occurs when a famous brand loses its distinctive character.
The US company claims that the Kiprun model's inverted K resembles its N characteristic.
The sports shoe show explains that the ‘K’ inverted from the French firm’s running shoes resembles its famous ‘N’ and confuses consumers
Correio da Manhã
Noticias ao Minutoconflict arises due to the design of the Kiprun tennis model from Decathlon, specialized for racing.
Lawsuit: New Balance sues Decathlon over similar logo design
Inspiring the culture of the sport of athletics with well prepared and thought-provoking content, that is written, podcast, video and images. © Copyright – 2026 – Athletics Illustrated As is often repeated, especially in the USA, “You know you’ve made it when people try to sue you.” In this case, it is one shoe company going after another for intellectual property concerns. New Balance versus Decathlon and its house brand Kiprun. New Balance fil…
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