US EditionNew Age UK campaign urges midlifers to be more active to prepare for later life
- Age UK launched the 'Act Now, Age Better' campaign on 2025-05-01 to encourage people over 50 to increase physical activity for better later-life health.
- The campaign responds to barriers midlifers face such as lack of time, caring duties, and intimidation in leisure settings that limit recommended activity levels.
- It promotes various activities balancing cardiovascular, strength, flexibility, and social engagement including walking, swimming, cycling, strength training, yoga, and team sports like walking football.
- Paul Farmer, CEO of Age UK, highlighted that it’s beneficial to begin physical activity at any stage of life, noting that simple exercises such as brief walks or gentle stretches can greatly enhance wellbeing.
- By addressing barriers and embracing varied exercises and social fitness, the campaign suggests individuals 50+ can reduce health risks and prepare for a healthier, more independent later life.
98 Articles
98 Articles
Local Age UK launches ‘Act Now, Age Better’ campaign after research shows 76% of midlifers in the South East worry about staying healthy as they age
Age UK West Sussex, Brighton & Hove has launched a preventative campaign, ‘Act Now, Age Better’ today which encourages people to be more physically active in midlife (50 -65), to help ensure they are happier, heathier and more independent in later life.
Stagecoach East supports Age UK’s ‘Act Now, Age Better’ campaign in Spalding and Stamford
Stagecoach, the UK’s leading bus operator, is lending its support to Age UK’s new campaign, ‘Act Now, Age Better’, which encourages people in their 50s and 60s to stay active – starting today, to enjoy better health and wellbeing tomorrow.
Stagecoach East supports Age UK’s ‘Act Now, Age Better’ campaign in Bedfordshire
Stagecoach, the UK’s leading bus operator, is lending its support to Age UK’s new campaign, ‘Act Now, Age Better’, which encourages people in their 50s and 60s to stay active – starting today, to enjoy better health and wellbeing tomorrow.
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