New advertising policy for Middlesbrough to fight obesity rate

Council bans adverts for fatty foods and booze to tackle town's obesity crisis

A new advertising policy has been agreed in an attempt to fight against Middlesbrough’s overweight and obesity rates. The Teesside town has significant health challenges, including some of the highest rates of children overweight or obese nationally -39.8% in year six – while there is an 71.4%

New advertising policy for Middlesbrough to fight obesity rate

There are to be 'limited exceptions' to the rule for public health campaigns (e.g., stop smoking or responsible drinking)