New ads from businesses are walking the fine line between Canadian pride and snubbing the U.S.

New ads from businesses are walking the fine line between Canadian pride and snubbing the U.S.

A new ad campaign by soup brand Aylmer shows Canadians doing spit takes at the news of U.S. tariffs

‘Elbows Up’- Brock Experts Weigh In As National Pride Swells

“Canadian consumers, now more than ever, have a strong dissociative identity from the U.S. It’s not just that they’re choosing the Canadian option, it’s that they’re not choosing the American products.”                    – Brock U. Professor of Marketing and Consumer Psychology Antonia Mantonakis News on Canadian Response to Trump Threats from Brock University in St. Catharines, Ontario Posted March 18th, 2025 on Niagara At Large Niagara, Ontar…