US EditionNever forget a lead again: How Backtrack is revolutionising trade show conversations with AI
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Never forget a lead again: How Backtrack is revolutionising trade show conversations with AI
In the fast-paced world of trade shows, where a single conversation can make or break a deal, remembering who said what, and when, has long been a challenge for exhibitors. That’s where Backtrack comes in. Originally conceived as a tool for virtual meetings, Backtrack pivoted after an unexpected use-case revealed a much bigger opportunity: helping exhibitors capture and organise their trade show conversations with the help of AI. I had the chanc…
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