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Nike faces backlash for 'Never again' slogan at London Marathon

  • Nike faced backlash for a billboard displaying the slogan 'Never Again' at the London Marathon, which many linked to Holocaust remembrance and deemed inappropriate.
  • Bill Ackman criticized Nike on X, highlighting the inappropriate use of Holocaust imagery and stating it was 'stunning' to make light of the Holocaust.
  • Rabbi David Schlusselberg also condemned the slogan's use, calling it 'grotesque' for entertainment purposes.
  • Nike apologized for the billboard, clarifying that the campaign aimed to motivate runners and did not intend to cause harm.
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Nike is critical after the London Marathon. An advertising banner with the inscription "Never again. Until next year" was seen as a tasteless allusion to the Holocaust memory. The company has now apologized.

·Vienna, Austria
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Israel Hayom broke the news in on Monday, April 28, 2025.
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