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Slow TV: Netflix’s Revenue Growth Comes In at Slowest Pace in Three Years

The company lowered 2026 revenue and ad forecasts as investors worried about slower viewership growth and tougher competition in streaming.

Summary by The Daily Upside
Netflix’s share of US television viewership fell from 8.8% in July 2025 to 7.8% in July this year, according to Nielsen’s The Gauge.
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The US Group's revenues increased by almost 12 percent to $12.87 billion in the past three months, but YouTube is increasingly competing in streaming. Live broadcasts of concerts or sporting events are now expected to help.

Although the revenue of the streaming service continues to rise, the pace is weakening. Market researchers also report declining activity among viewers.

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Báo điện tử Dân Trí broke the news on Wednesday, October 21, 2026.
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