Netflix Tells Advertisers It Is Becoming a “Formidable” ad Player
Netflix said ad revenue hit $1.5 billion in 2025 as it adds new ad placements and tests personalization tools.
- On Wednesday, Netflix announced its ad-supported tier reached more than 250 million monthly active viewers globally, with plans to expand into 15 new countries starting in 2027.
- Amy Reinhard, Netflix's President of Advertising, stated at the company's New York upfront that 60% of total sign-ups now opt for ads as the company shifts to establishing itself as a formidable competitor.
- Viewer engagement remains high, with 44% of ad-tier users not watching broadcast TV or other streamers, while more than 80% sign in weekly to watch hits including Wednesday, The Night Agent, and Stranger Things.
- Netflix will introduce ads in its vertical video feed and podcasts globally starting next year, while expanding sponsorship opportunities for Tudum, its fan site that generates more than 24 million monthly views.
- Texas Attorney General Ken Paxton filed a lawsuit this week alleging Netflix illegally sells user data to ad tech companies, though Netflix stated the litigation is "based on inaccurate and distorted information.
13 Articles
13 Articles
Netflix tells advertisers it is becoming a “formidable” ad player
Netflix says its ad-supported subscription tier now reaches more than 250 million monthly active viewers globally, as the streamer continues its push for a larger share of advertising budgets. As per Variety, the figure, shared during Netflix’s upfront presentation to advertisers on Wednesday, is up from the 190 million monthly active viewers the company cited in November 2025. Netflix revealed that more than 80% of its members actively watch ev…
Netflix Widens Ad Tier To 15 More Countries, Touting 250M Monthly Active Users
Netflix is more than doubling its advertising footprint, making its ad tier available in 15 additional countries, and announcing 250 million monthly active viewers. Along with the dozen existing territories (including the U.S. and the UK and Europe), the ad tier will now be in countries like Sweden, Colombia, Thailand and New Zealand. Amy Reinhard, […]
Netflix’s ad ambitions just keep growing
For the second year in a row, Netflix's ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year. The streaming service reported earning $1.5 billion from ads in 2025, and now it's finding more areas to stick them across its service. Starting nex…
Netflix unveils global ads expansion, new content slate at Upfront ’26
Netflix yesterday said its advertising-supported tier now reaches more than 250 million monthly active viewers globally and announced an expansion of its ads plan to 15 additional countries from 2027, while unveiling a broad slate of new series, films and live events at its fourth Upfront presentation themed ‘Get Closer’. The streamer also highlighted new […]
Netflix set for major change in Ireland
Netflix has announced that it will make advertising-supported subscriptions available in Ireland next year. The streaming giant said that it would roll out ad plans to 15 countries in 2027, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand. Netflix first launched its ad tier in late 2022, and its ad-supported plans are currently ava…
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