Netflix Taps Mattel’s Roberto Stanichi to Lead Consumer Products and Experiences
Stanichi will oversee licensing, retail and Netflix House as the streamer builds consumer products around its stories and characters.
6 Articles
6 Articles
Netflix Woos Mattel Veteran Roberto Stanichi To Lead Consumer Products and Experiences
Netflix has hired Roberto Stanichi, a nearly 20-year veteran of Mattel, as VP of Consumer Products and Experiences as the streaming giant looks to boost its off-screen presence. Mattel just announced the exec’s exit as part of its third-quarter earnings report, noting that it has promoted Steve Totzke to the role of President and Chief […]
Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences
Netflix has named Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer. At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activations. He will report to Marian Lee, Netflix’s chief marketing officer. “Roberto has s…
Netflix Names Mattel's Roberto Stanichi VP Global Consumer Products, Experiences
Netflix has veteran veteran toy and entertainment executive Roberto Stanichi as its new VP of Global Consumer Products and Experiences. Stanichi joins the streaming giant from Mattel, where he most recently served as SVP and Global Head of Hot Wheels and Action Figures. In his new role, Stanichi will oversee the strategy, development, and retail … Continue reading "Netflix Names Mattel’s Roberto Stanichi VP Global Consumer Products, Experiences"…
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