Netflix U.S.-Canada Scripted Boss Jinny Howe on Maintaining Volume, Branching Into New Genres and When IP Makes Sense

Netflix U.S.-Canada Scripted Boss Jinny Howe on Maintaining Volume, Branching Into New Genres and When IP Makes Sense

Netflix has spent upwards of $18 billion annually on content, and according to US-Canada scripted series head Jinny Howe, that’s not changing any time soon. Howe spoke to an industry crowd las wee as she held a keynote conversation at the Banff World Media Festival. “Our volume is not slowing down,” she told the audience, without getting into specific numbers. “We are very fortunate to still be in this growth mindset. I think we’re so about sa…