Netflix reports earnings in line with expectations, says company will give fewer engagement updates
The streamer said ad revenue is on track to reach $3 billion as it shifts to annual viewing reports and faces pressure over engagement metrics.
- On Thursday, Netflix reported second quarter 2026 revenue of $12.56 billion, slightly missing Wall Street's $12.58 billion consensus, while earnings of 80 cents per share beat forecasts by a penny.
- Shares have fallen nearly 45% over the past year as Netflix grapples with competitive pressures and engagement concerns, compounded by losing an agreed-upon Warner Bros acquisition to Paramount.
- Subscribers watched 97 billion hours in the first half of 2026, a 2% increase; however, critics claim Netflix is losing ground to YouTube and TikTok despite the engagement growth.
- Ad revenue is expected to double 2025 levels, hitting $3 billion, while Netflix expands into vertical video and leverages generative-AI to "improve the member experience."
- Netflix forecasts revenue growth of 12% in the third quarter and narrowed full-year guidance to $51 billion to $51.4 billion, representing a slower expansion pace than recently experienced.
72 Articles
72 Articles
Netflix shares tumble 13% after weak sales forecast, hit 22-month low
Netflix shares fell 12.6% to a 22-month low after a muted revenue outlook, despite Q2 results meeting expectations. The company's revenue growth is moderating, and it narrowed its 2026 guidance amid pressures from original content performance and declining stock value since mid-2025.
Netflix Stock Extends Losses Another 8% on Weak Forecast, Shift to Fewer Engagement Updates
Netflix shares extended their losses another 8% on Friday after the streamer’s second-quarter earnings report was a mixed bag. The company’s results came in roughly in line with Wall Street expectations, but were not enough to quell investors’ concerns about its future growth. The streamer reported a weaker-than-expected forecast after it narrowed its full year revenue guidance to $51 billion to $51.4 billion, but continues to expect that ads re…
Netflix stock is getting battered again. Now it says it will share viewership metrics even less frequently
Shares of Netflix Inc (Nasdaq: NFLX) are down more than 11% in premarket trading on Friday following an earnings report that came close to Wall Street’s expectations but also announced plans to reduce engagement transparency. Released on Thursday, July 16, the streamer’s second-quarter earnings report revealed $12.56 billion in revenue, a 13% increase year-over-year (YOY). Netflix attributed the double-digit growth to increased ad revenue, memb…
The company has presented positive accounts but forecasts of expansion lower than expected. Aims on advertising and no longer gives details about subscribers
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