Netflix Is Now Using Generative AI—but It Risks Leaving Viewers and Creatives Behind

Nolte: Netflix, Disney Openly Embrace AI for Content Production

Netflix chief Ted Sarandos is making no secret of the fact that his company is eager to use AI in “content production.”

Netflix is now using generative AI—but it risks leaving viewers and creatives behind

Netflix's recent use of generative AI to create a building collapse scene in the sci-fi show "El Eternauta" ("The Eternaut") marks more than a technological milestone. It reveals a fundamental psychological tension about what makes entertainment authentic.

Netflix is now using generative AI – but it risks leaving viewers and creatives behind

Netflix’s recent use of generative AI to create a building collapse scene in the sci-fi show El Eternauta (The Eternaut) marks more than a technological milestone. It reveals a fundamental psychological tension about what makes entertainment authentic. The sequence represents the streaming giant’s first official deployment of text-to-video AI in final footage. According to Netflix, it was completed ten times faster than traditional methods would…