US EditionWhat Is Netflix House? How the Streamer's Biggest Shows Are Brought to Life
Netflix House offers immersive experiences including mini golf and virtual reality to deepen fan engagement, with free entry and paid tickets for attractions, Netflix said.
- On Monday night, Netflix opened its first Netflix House at King of Prussia Mall, occupying the former Lord & Taylor department store near Philadelphia.
- Netflix CMO Marian Lee said the House was created to celebrate fans and build emotional connections, while executives view real-world experiences as the next step into experiential entertainment.
- Inside, the two-story venue features a Tudum Theater, two large experience spaces, a nine-hole mini golf course, a VR area, a shop, and a Netflix Bites restaurant with dishes tied to KPop Demon Hunters and WWE.
- After Philly and Dallas, Netflix will open a House in Las Vegas as a learning site, with company accounts showing real estate as the biggest P&L expense and plans to cycle experiences annually.
- Built for agility, the House allows Netflix to swap trending IP quickly and leverage surprise hits like KPop Demon Hunters, enhancing design flexibility for real-world draws.
17 Articles
17 Articles
What Is Netflix House? How the Streamer's Biggest Shows Are Brought to Life
Netflix fans who love Stranger Things, Bridgerton, Emily in Paris and more can now spend some time in their favorite TV worlds. After launching in 2007, Netflix has grown into the go-to destination for household hits including KPop Demon Hunters, Knives Out, Virgin River, Sweet Magnolias and more. The streaming service has now invested in its most successful programs on a new level by recreating the fictional universes in several entertainment v…
Netflix follows in the footsteps of entertainment giants like Disney and opens its first experience center. In the first Netflix House in a suburb of the U.S. metropolis Philadelphia, there are escape rooms, mini golf, a fan article shop, a cinema hall and a restaurant. All experiences are connected to the Netflix program. Thus, the escape rooms lean on the anime pirate story "One Piece", each mini golf station is dedicated to another series, fr…
Netflix is making the leap from streaming to live entertainment with the opening of Netflix House Philadelphia, its first theme park. The space offers immersive experiences, games, and dining inspired by series like Wednesday, One Piece, and Stranger Things.
The platform launches exclusive immersive experiences in the brand new facility that will work in Philadelphia
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