US EditionAmazon Ads and Netflix Unite to Enable Programmatic Buying on Streaming Ads
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.5 Articles
5 Articles
Prensa Amazon Ads and Netflix announced today an association that provides advertisers using Amazon DSP direct access to the premium inventory of Netflix ads. The offer will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, providing access to advertisers using Amazon DSP in these countries. The new integration will be available from the fourth quarter of 2025. “We are …
Two of the largest streaming providers will start a new cooperation in marketing advertising from the fourth quarter.
Amazon Ads and Netflix Unite to Enable Programmatic Buying on Streaming Ads
Netflix has partnered with Amazon Ads to make its ad-supported inventory available programmatically through Amazon’s Demand-Side Platform (DSP). Starting in Q4 2025, advertisers will be able to access Netflix’s premium ad slots across multiple global markets directly via Amazon DSP, marking a significant shift in how streaming inventory is bought and sold. What’s Changing & Key Features Advertisers can now buy Netflix ad placements using Amazon…
Netflix and Amazon Ads have announced a milestone agreement in the evolution of streaming advertising. Starting in the fourth quarter of 2025, advertisers will be able to purchase premium Netflix inventory through Amazon DSP, Amazon's programmatic buying platform. The initial rollout will cover eleven countries, including the United States, the United Kingdom, France, Germany, and more.
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
