US EditionWhen Will You See AI-Generated Content on Netflix? It's Possible You Already Have
ARGENTINA, JUL 18 – Netflix used generative AI to create visual effects ten times faster and enabled small-budget projects like The Eternaut to feature convincing effects, co-CEO Ted Sarandos said.
- For the Argentine sci-fi series El Eternauta, which began streaming on April 30, 2025, Netflix's visual effects team incorporated AI-generated footage to depict a building collapsing.
- Netflix co-CEO Ted Sarandos announced this on July 18, 2025, after delivering second quarter financial results and emphasized AI's creative potential beyond cost savings.
- The AI-driven visual effects sequence was produced at a speed tenfold quicker than conventional techniques, allowing the final production to stay within the show's budget constraints.
- Sarandos emphasized that actual professionals utilized advanced tools to achieve an impressive outcome at an exceptionally rapid pace.
- Netflix intends to broaden its application of AI in content production and platform enhancements, and El Eternauta will continue with a second season following its favorable reception.
22 Articles
22 Articles
Netflix admits it used generative AI in a big sci-fi hit to cut costs
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs. “That VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,” Sarandos s…
Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: 'Completed 10 Times Faster'
Netflix has begun using AI-generated footage in movies and TV shows, starting with the Argentine sci-fi series "El Eternauta." Netflix co-CEO Ted Sarandos says AI enhances content.
Netflix integrates generative AI in media production, starting with 'El Atonata'
Netflix has officially begun incorporating generative artificial intelligence (GenAI) into its film and television productions, marking a significant shift in the entertainment industry. The company revealed this development during its post-results conference call on Thursday, 17 July. Ted Sarandos, co-CEO of Netflix, shared that the platform had used GenAI for the first time in creating final footage for a scene in the Argentine show El Atonata…
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