Netanyahu's 'New Middle East:' Same old Colonialism

Netanyahu's 'New Middle East:' Same old Colonialism

( Middle East Monitor ) – Israeli Prime Minister Benjamin Netanyahu persistently declares his ambition to “change the face of the Middle East”. Yet, his repeated assertions seem to clash with the unfolding reality on the ground. Netanyahu’s opportunistic relationship with language is now proving detrimental to his country. The Israeli leader undoubtedly grasps fundamental marketing principles, particularly the power of strong branding and consis…