Nestlé MILO gives away its iconic green space to champion unsung sports

Nestlé MILO’s 'See Games Equal' puts unsung sports on the SEA Games stage

HO CHI MINH CITY, VIETNAM — “Football is king”. In Vietnam and across much of ASEAN, sports like wushu, kabaddi, and sepak takraw rarely receive any attention or media space. This SEA Games 33, Nestlé MILO is rewriting the scene with “See Games Equal”, a campaign that puts lesser-seen sports into the spotlight at Southeast Asia’s biggest sporting stage. MILO’s See Games Equal pack collection MILO’s See Games Equal Pack Collection For decades, MI…

Ogilvy Vietnam and Nestlé MILO spotlight lesser-known sports with ‘See Games Equal’ campaign

“Football is king.” In Vietnam and across much of ASEAN, sports like wushu, kabaddi, and sepak takraw rarely receive media attention. This SEA Games 33, Nestlé MILO is rewriting the scene with “See Games Equal”, a campaign that puts lesser-known sports in the spotlight at Southeast Asia’s biggest sporting stage.

Nestlé MILO gives away its iconic green space to champion unsung sports

Ho Chi Minh City, December 16, 2025 — “Football is king”. In Vietnam and across much of ASEAN, sports like wushu, kabaddi, and sepak takraw rarely receive any attention or media space. This SEA Games 33, Nestlé MILO is rewriting the scene with “See Games Equal”,  a campaign that puts lesser-seen sports into the spotlight at Southeast Asia’s biggest sporting stage. For decades, MILO has carried images of popular sports such as football and basket…