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Nescafé Is Eleven Again Nestlé's Crown Jewel: Coffee Leads the Company's Growth in 2026

Summary by Revista Merca2.0
Nescafé also posesses a strategic characteristic for Nestlé: it can function both as a mass-market brand within the company's traditional businesses and as a platform for capturing new consumption events
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Revista Merca2.0Revista Merca2.0

Nescafé Is Eleven Again Nestlé's Crown Jewel: Coffee Leads the Company's Growth in 2026

Nescafé also posesses a strategic characteristic for Nestlé: it can function both as a mass-market brand within the company's traditional businesses and as a platform for capturing new consumption events

·Mexico City, Mexico
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Revista Merca2.0 broke the news in Mexico City, Mexico on Friday, October 2, 2026.
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