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Neither Mercadona nor Eroski: the Spanish supermarket chain that expands in France
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A project that began in Alcorcón, Madrid, has become an international giant. The company seeks to increase its expansion in France, and consolidate itself as an option against companies already established in the country Galo, such as: "Action" or "Normal". The Spanish chain seeks to differentiate itself from giants such as Action -of Dutch origin, with more than 2,900 shops in Europe and a model based on low prices and constant variety- and Nor…
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