US EditionNectar360 : “Customers want creativity in retail media” - InternetRetailing
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Nectar360 : “Customers want creativity in retail media” - InternetRetailing
Tom Preiestman, director of client services at Nectar360, used the first keynote presentation of Retail MediaX to stress that consumers want retail media to be “more iconic”. “They want it to be creative, they want it to be personalised. They want to feel like that messaging is for them,” he noted. While he recognised there are retail media opportunities around data, measurements and technology, the conversation should be around creativity. And…
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