NBCU’s Peacock And YouTube Partner: Is Direct To Consumer Dead?

NBCUniversal Media Group Chief Matt Strauss on Growing Peacock, Testing Membership Rewards and Becoming a Daily Habit With Users

On today’s episode of Variety‘s “Strictly Business” podcast, Matt Strauss, chairman of NBCUniversal Media Group, expands on the evolution of the Peacock streamer and his view of the “the great re-bundling” that is underway for streaming media. Strauss, who is a 22-year veteran of Comcast and NBCUniversal, unpacks the deal that NBCU recently struck with […]

NBCU’s Peacock YouTube Deal Sparks DTC Streaming Reckoning

Internewscast Journal Internewscast Portland, OR, USA – Jun 9, 2023: A collection of popular streaming… This Post: NBCU’s Peacock YouTube Deal Sparks DTC Streaming Reckoning first appeared on Internewscast Journal

NBCU’s Peacock And YouTube Partner: Is Direct To Consumer Dead?

NBCUniversal's new partnership with YouTube signals a continuing shift in media strategy, moving away from the standalone direct-to-consumer (DTC) model.