NBCUniversal’s Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing, and Leveraging Broadcast and Streaming Platforms

NBCUniversal’s Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing, and Leveraging Broadcast and Streaming Platforms

On today’s episode of Variety’s “Strictly Business” podcast, NBCUniversal’s Pearlena Igbokwe details the company’s key areas of focus following its transition with the Versant Media spinoff at the start of this year. Igbokwe, who is NBCUniversal’s chairman of Television Studios, NBC Entertainment and Peacock scripted, discusses the return of the pilot process at NBC, the importance of multigenerational co-viewing and harnessing the power of br…