NBA regular season viewership finishes down slightly versus last season

'The Play Company' & 2K Unveil New NBA 2K Tournament Service in Multi-year Deal

Today, ‘The Play Company’ and publisher 2K announced plans to launch a new tournament service called Play NBA 2K. Starting today, the 17th of April, Play NBA 2K will give NBA 2K’s community of players the chance to compete in weekly and celebrity hosted tournaments, beginning with NBA 2K25.This deal also makes The Play Company’s … The post ‘The Play Company’ & 2K Unveil New NBA 2K Tournament Service in Multi-year Deal appeared first on XboxEra.

NBA viewership dips 2 percent, but audience erosion is smaller than NFL

(Stock image via Pexels, Graphic by The Desk) The National Basketball Association’s (NBA) regular season wrapped up last Sunday, with the competition shifting to the NBA play-in tournament to determine the seventh and eighth seeds of the playoffs and teams readying to compete for their conference championship and the NBA Finals. At the same time, the NBA finds itself competing for viewers: Throughout the season, the league was beset by news repo…

The NBA's historic television contract for the next 11 years, kicks off the year that American professional sports saw a decline in viewership, but “The Magic World” is adapting to the “new era” to win viewers across all platforms. Clients...

Regular Season Averages 1.53M Viewers Across ABC, ESPN, TNT; Down 2% From Last Year

The 2024-25 regular season averaged 1.53 million viewers across ABC, ESPN, and TNT, representing a 2% decrease from last year. Since the trade deadline, games averaged 1.51 million viewers. That number represents a 16% increase from before the deadline when excluding Opening Night and Christmas Day. ESPN and ABC viewership combined for an average of 1.71 million viewers, representing a 10% increase for ABC. Viewership on ESPN and TNT was down 7%…

NBA regular season viewership finishes down slightly versus last season

The NBA’s purported ratings demise was much ado about nothing. After a rough start to the season, when viewership cratered by about 20% year over year, the NBA rebounded to draw nearly even with last season’s numbers. According to Jon Lewis of Sports Media Watch, national NBA viewership is down just 2% compared to last season across ABC, ESPN, and TNT. Accounting for NBA TV, which had a particularly rough season from a viewership perspective, th…

NBA Regular-Season Ratings Dip 2%, In Line With the NFL

Christmas Day was the turning point for NBA viewership this season after its five-game slate averaged 87% more viewers than last year.