Natura Raises Revenue and Order Size with Cross-Sales and Simplified Network
Summary by Expansion
1 Articles
1 Articles
Natura undertook a process of reengineering in Mexico as part of a new business strategy oriented in several directions: the implementation of a new bi-level scheme for its consultants and the integration of Avon and Natura’s product portfolios, with the aim of boosting the sales of both brands in the final stages of their merger. The results begin to be reflected. Currently, the sales force—composed of more than 500,000 consultants from Natura …
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