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Natura CEO Bets on Mexico as Cosmetic Maker Recovers from Rout

Summary by Bloomberg
Natura & Co. is targeting the Mexican market in its push to boost sales as Chief Executive Officer João Paulo Ferreira works to reinvigorate the cosmetics company after disappointing earnings at the end of last year.

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Lean Right

Natura points to the Mexican market in its effort to increase sales while Executive Director João Paulo Ferreira works to revitalize the cosmetics company after disappointing profits at the end of last year. “We will grow disproportionately in Mexico,” Ferreira said in an interview. Natura plans to expand its presence in the country, with 16 stores and stands, in addition to its online operation and network of more than 500,000 beauty consultant…

·Mexico
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Lean Right

Company plans to expand its presence in the country, starting from its current base of 16 shops and stations, as well as its online operation and its 500 000 beauty consultants that offer their products Nature looks at the Mexican market in an initiative to increase sales, while CEO João Paulo Ferreira works to revive the cosmetic company after frustrating results last year. “We will grow disproportionately in Mexico”, said Ferreira, in an inter…

·Brazil
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From beauty to home: Natura enters new category in Peru, what does it bring?Natura & Co. looked at the Mexican market as part of its strategy to boost sales, while its executive director João Paulo Ferreira works to revitalize the cosmetics company after disappointing results at the end of last year. “We will grow disproportionately in Mexico,” Ferreira said in an interview. Natura is planning to expand its presence in the country, from its curr…

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Bloomberg broke the news in United States on Friday, May 30, 2025.
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