Conflicting comms and corporate jargon can miss the point and confuse the people who really care
I didn't realise the National Motor Museum and the Beaulieu Estate were anything other than the same thing, and that was fine. In fact, I imagine that was part of the idea when the estate-owning Montagu family established a museum trust in 1972 to be responsible for the car collection housed there. This week we've learned they're not one and the same…