US EditionNational Advertising Division Recommends Bullfrog Modify or Discontinue Certain Comparative Superiority Claims for its Bullfrog Spas
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National Advertising Division Recommends Bullfrog Modify or Discontinue Certain Comparative Superiority Claims for its Bullfrog Spas
New York, NY – January 29, 2025 – In a challenge brought by competitor Jacuzzi Group, BBB National Programs’ National Advertising Division recommended that Bullfrog International discontinue certain claims promoting the personalization, power, energy efficiency, and durability of its Bullfrog spas as compared to “conventional” hot tubs. Jacuzzi challenged claims made by Bullfrog on its website, YouTube, sales sheets, and through third-party deal…
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