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NASCAR got paid. Now it has a viewership problem
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NASCAR got paid. Now it has a viewership problem
Syndication: Daytona Beach News-JournalNASCAR got a 40% rights fee bump in its latest TV deal. The cost? Fewer people actually watching the races. The recent Cup Series race at Bristol on FS1 averaged just 1.945 million viewers. According to Braylon Breeze of RaceDay Report, that is the first time a Fox Sports race has averaged fewer than 2 million viewers without a rain delay. Cable is a shrinking platform, which makes NASCAR’s media rights dea…
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