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"Nagoya Hayashi," a Dish Combining Red Miso and Demi-Glace Sauce, Created by a Local Oden Shop, Had an Unexpected Deciding Factor that Moved a Major Food Wholesaler.

Summary by toyokeizai.net
"Can we create a local specialty dish?" — This simple question from a small oden shop in Nagoya gave birth to "Nagoya Hayashi," which was then commercialized by a major wholesaler and expanded to the point where it's sold in local supermarkets. The collaboration of multiple shops, the establishment of unique rules, and the process leading up to its production in retort pouches demonstrate the possibility of intentionally creating a "Nagoya speci…
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"Can we create a local specialty dish?" — This simple question from a small oden shop in Nagoya gave birth to "Nagoya Hayashi," which was then commercialized by a major wholesaler and expanded to the point where it's sold in local supermarkets. The collaboration of multiple shops, the establishment of unique rules, and the process leading up to its production in retort pouches demonstrate the possibility of intentionally creating a "Nagoya speci…

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toyokeizai.net broke the news on Thursday, June 4, 2026.
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