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NAACP spending guide urges Black Americans to avoid companies that dumped DEI

  • The NAACP urges Black consumers to focus their nearly $2 trillion in purchasing power on companies committed to diversity, equity, and inclusion initiatives.
  • The NAACP reports that Black consumers have purchasing power exceeding $1.8 trillion annually.
  • Derrick Johnson, the NAACP president, aims to guide Black communities on spending decisions during changing DEI commitments.
  • The NAACP views the rollback of DEI initiatives as a threat to Black economic progress and civil rights.
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Bias Distribution

  • 58% of the sources are Center
58% Center
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Winnipeg Free Press broke the news in Winnipeg, Canada on Saturday, February 15, 2025.
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