My Social Selling Index: LinkedIn SSI vs LinkedIn Sales Navigator and Other Tools for Measuring Social Selling Performance

My Social Selling Index: LinkedIn SSI vs LinkedIn Sales Navigator and Other Tools for Measuring Social Selling Performance

The best way to measure social selling is to use LinkedIn SSI as a quick health check, then use LinkedIn Sales Navigator and your CRM to prove real pipeline impact. SSI is fun. It is simple. But it is not enough on its own. TLDR: LinkedIn SSI shows how strong your social selling habits are, but Sales Navigator shows more useful buyer activity. For example, if your SSI rises from 42 to 68 in 60 days, that looks great. But if Sales Navigator also …