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MushroomCouncil.com unveils brand update
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MushroomCouncil.com unveils brand update
LEE’S SUMMIT, Mo. (January 15, 2026) — The Mushroom Council BB #:161860 has launched the newly updated MushroomCouncil.com, designed to captivate the interest and meet the needs of its target audience: Millennial and Gen Z consumers. This strategic brand update aligns with the Council’s new marketing platform, “It’s Not Magic. It’s Mushrooms.,” reflecting the everyday convenience and functional nutrition benefits that mushrooms offer, attributes…
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